Rayna Costello Photography
Rayna Costello Photography requested us to redesign their logo and business card to freshen up her business brand. They liked the idea of a minimalistic logo but including some fun elements to it to make it unique and reflect their brand identity and personality. The founder is a fan of the colour purple, so we made sure to include that colour front and center. We designed two examples of a logo; one very modern and professional and the other bubbly and artistic.
Using a combination of Adobe Illustrator, Adobe Photoshop and Canva, we created two business card samples with different layouts and logo designs, with the client selecting the first design for their business cards.
The first design is meant to be more sharp, modern and distinguished, and the second is meant to be more fun and creative, while maintaining the minimalistic element. Ultimately, they chose the first modern professional design for their business cards and professional documents and the second one for their social media channels.